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±±¾©Èü³µpk10 UK topic page, a collection of Dairy Milk articles and analysis
Best of British brands: Jonathan Mildenhall on Cadbury Dairy Milk "nothing tastes better"
Leading UK marketers celebrate the most iconic British brands from the past five decades
Cadbury adopts new Coke-like tagline 'Tastes like this feels'
Cadbury has replaced its 'Free the joy' slogan with 'Tastes like this feels', with the tagline appearing in a new
Event TV: Cadbury activates 'Joynormous' Machine with Freddie Flintoff
Event spoke to Cadbury Chocolate Singles' brand manager about creating a crowd-drawing activation in London's Covent Garden to launch its
Breakthrough 2014: five new brands that have stolen the limelight so far this year
We are well and truly into the second half of 2014 and Marketing has decided it is high time we
Did Cadbury's James Corden viral ad boost its social-media presence?
Is Cadbury making the most of storytelling with its strong social-media presence?
Mondelez to combine Cadbury Dairy Milk with savoury Ritz crackers
Mondelez has revealed plans for its latest unlikely product combination, which unites Cadbury Dairy Milk with savoury cracker brand Ritz.
Cadbury ditches 'Joyville' campaign but commits to TV advertising
TV will always play a part of the mix in Cadbury's campaigns, according to Matthew Williams, the marketing activation director
Cadbury plots to extend Joyville campaign across brand portfolio
Cadbury is set to broaden its Dairy Milk ad positioning, 'Joyville', across its range of confectionery products.
Sector Insight: chocolate confectionery
The recession has done little to curb consumers' appetite for these foods
Cadbury Dairy Milk to sponsor Glee on Sky1
London 2012 sponsor Cadbury has signed its Dairy Milk brand up to sponsor the third series of Glee, which begins
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